HiKR Ground하이커 그라운드

About this place

HiKR Ground is the Korea Tourism Organization's tourism promotion centre, opened in July 2022 inside its Seoul Center building beside the Cheonggyecheon stream. The name carries the idea that Korea (KR) says "Hi" to travellers from everywhere and turns itself into their playground, and the whole place is pitched at introducing Korean travel in a form younger visitors will actually enjoy. The first floor holds the large HiKR Wall media screen, showing media artist Lee Lee-nam's "Landscape of the New City" alongside travel videos sent in by hallyu fans around the world. On the second floor, K-pop Ground lets visitors shoot their own music video in an XR live studio, and installation artist Suh Do-ho's work "North Wall" hangs at the window looking out over the restored stream. The third floor, HiKR Street, shows contemporary art and cultural content built with AI, AR and XR, while Local Ground on the fourth runs changing exhibitions on regional tourism. The fifth floor is a lounge with a terrace over the Cheonggyecheon and a tourist information centre.

Good to know

Address

40 Cheonggyecheon-ro, Jung-gu, Seoul (Floors 1–5)

Hours

Daily 10:00-20:00

Admission is free, with separate charges only for some activities. What is open depends on the floor. The first floor with its media wall and the fifth-floor lounge open 10:00-20:00 every day regardless of the weekday, while only the exhibition halls on floors two to four follow a Tuesday-to-Sunday schedule of 10:00-20:00 and close on Mondays. Last entry is 19:40, and the tourist information centre on the fifth floor shuts at 19:00, an hour before the rest. Enquiries +82-2-729-9497. The separate HiKR Ground website address now redirects to the Korea Tourism Organization's own destination pages.

Closed

Mon

Sources

Confirmed 4 August 2026

• english.visitkorea.or.kr

Find more photos

Photo spots nearby

• Cheonggyecheon Stream7 min by transit
• Seoul Metropolitan Library9 min by transit
• Gwanghwamun Square12 min by transit
• Jogyesa Temple13 min by transit
• Euljiro13 min by transit
• Namdaemun Market13 min by transit